Most company blogs are boring. Even large companies tend to overly focus on their own news and products — up to a level that it becomes blatantly clear they’re only in it for the marketing. But you can do it right in an easy way and without having to hire an expensive freelance writer.
By IT Enquirer staff WordPress is number one in the market of Web CMSes, paid for or unpaid for. One of the reasons why WordPress is so unbelievably popular is the ease with which you can expand on its functionality. There are two ways to do so: by writing a couple of lines of PHP code or very often by installing a plugin. But plugins can be risky. They can wreak havoc with your WordPress site. The good news is that you can defend yourself…
I am sure many of you know at least the name of a social media network called “Referral Key”. Referralkey dot com (I refuse to link to them, making them more popular in search engine results) is supposed to be a referral network. One in which you send and receive referrals to other people who want to do business with you. Apart from the fact that it doesn’t work, Referral Key also spams your colleagues and potential customers’ mailboxes with unsolicited, clumsily formulated invitation email.
You don’t need to conduct expensive research to know that most marketing efforts are targeting young people, children even. Often marketing, and certainly advertising, targets children to get to the parents. But in general, most marketing addresses the range of 14 to 24 year olds. Yet, there is a group of older buyers that is growing faster than any other: the 50+. Perhaps we should focus on them a bit more.
My personal motto is: “Give me an editor — text or video, a CMS and a topic, and I will craft your message to perfection and broadcast it to hundreds of thousands of people.” But why should you care?
Dynamic range is the number of greyscale values you can discern between the blackest black and the whitest white. While some photo scanners will cover all the f-stops any film can throw at them, the medium priced scanner needs a helping hand. With a trick, you can extend the dynamic range of any good image scanner such as the popular Canoscan 9000F Mk II.
Some companies take their customers for beta testers, but some go the extra mile and use them as guinea pigs in a marketing experiment, and then expect them to be excited about new products they have in the pipeline. It's an example of using people's real-world experiences for content marketing that leaves a foul taste. It's what Technicolor's CineStyle division seems to have done with their communication regarding the end of life of Color Assist video colour grading software. It came as a complete surprise…