Copywriters must keep content brief but comprehensive. A copywriter must be able to adapt his/her style to the medium he/she is writing for, in order to optimise the overall impact of the content. A dictionary and a thesaurus are a copywriter’s best friends. He must also know his way around resources covering the product he […]
In the age of social media and a maximum number of 140 characters to write, copywriters should excel at brevity and clarity.