Dynamic range is the number of greyscale values you can discern between the blackest black and the whitest white. While some photo scanners will cover all the f-stops any film can throw at them, the medium priced scanner needs a helping hand. With a trick, you can extend the dynamic range of any good image scanner such as the popular Canoscan 9000F Mk II.
Some companies take their customers for beta testers, but some go the extra mile and use them as guinea pigs in a marketing experiment, and then expect them to be excited about new products they have in the pipeline. It's an example of using people's real-world experiences for content marketing that leaves a foul taste. […]
Content marketing — the activity of marketing through creating content in an online medium such as a blog, magazine, video website, etc. — actually is reputation management. Reputation management adds a daily search for your personal or company profile to the mix, but if your reputation has been blemished by online trolls or through carelessness […]
Journalism is based on a number of rules that happen to work well in a buyers driven market where content is king. Good journalism isn’t just about writing skills, but also research and increasingly also about distributing the content across a plethora of channels. With journalism I refer to content creation by journalists who are […]