How to evaluate and install WordPress plugins

By IT Enquirer staff WordPress is number one in the market of Web CMSes, paid for or unpaid for. One of the reasons why WordPress is so unbelievably popular is the ease with which you can expand on its functionality. There are two ways to do so: by writing a couple of lines of PHP code or very often by installing a plugin. But plugins can be risky. They can wreak havoc with your WordPress site. The good news is that you can defend yourself…

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People Marching with Bullhorns

Not all social networks for marketing your professional skills are effective

I am sure many of you know at least the name of a social media network called “Referral Key”. Referralkey dot com (I refuse to link to them, making them more popular in search engine results) is supposed to be a referral network. One in which you send and receive referrals to other people who want to do business with you. Apart from the fact that it doesn’t work, Referral Key also spams your colleagues and potential customers’ mailboxes with unsolicited, clumsily formulated invitation email.

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Targeting the young or the old(er)?

You don’t need to conduct expensive research to know that most marketing efforts are targeting young people, children even. Often marketing, and certainly advertising, targets children to get to the parents. But in general, most marketing addresses the range of 14 to 24 year olds. Yet, there is a group of older buyers that is growing faster than any other: the 50+. Perhaps we should focus on them a bit more.

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Color Assist

Technicolor’s communications gaffe: the Color Assist no longer developed email

Some companies take their customers for beta testers, but some go the extra mile and use them as guinea pigs in a marketing experiment, and then expect them to be excited about new products they have in the pipeline. It's an example of using people's real-world experiences for content marketing that leaves a foul taste. It's what Technicolor's CineStyle division seems to have done with their communication regarding the end of life of Color Assist video colour grading software. It came as a complete surprise…

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